Zaldiva Press Release






Zaldiva Completes Plan to Become Market Leader in Comic and Collectable Retail and eAuction


Zaldiva Hires Steele Consulting


Zaldiva Completes Plan to Become Market Leader in Comic and Collectable Retail and eAuction

FORT LAUDERDALE, Fla., Oct. 15 /PRNewswire-FirstCall/ — Zaldiva, Inc.,
A Florida Corporation (BULLETIN BOARD: ZLDV) , (Xetra/Frankfurt
Exchange: UZ8) and a leader in Pop Culture collectibles, comic books,
memorabilia and auctions headquartered in Fort Lauderdale, Florida
today announced that it has completed a strategic plan to become the
market leader in the Comic and Collectable market in both the Retail
and eAuction space.

The strategic plan highlights the vast market directly addressable by
Zaldiva. According to Robert Steele, President of Steele Consulting,
"Zaldiva is in an active market. In the direct sales of comic books,
Marvel (MVL) was recently purchased by Disney for approximately $4
billion. Marvel did $111 in publishing revenue in 2008, which Diamond
Comic Distributors stated was 37.2% of the market making the comic book
publishing market approximately $300m."

The strategic plan details the opportunity for Zaldiva, Inc. to
consolidate specialty comic stores leveraging economies of scale and
creating a premium comic retailer with increased market reach and
profitability. Mr. Steele went on to add, "Diamond states that they
receive data from 4000 sources in the US, so we believe there are 4,000
potential acquisition partners for Zaldiva in the United States."


"By joining together as a group, Zaldiva stores would be able to
get a jump on competitors by having new titles potentially faster than
other stores," stated Nicole Leigh, CEO of Zaldiva, Inc.

Ms. Leigh also stated, "A unique part of our business model is our eBay
eAuction service. We find that our comic and collectible products
generate substantial foot traffic into the store. Our comic book
customers come in and learn that we can put their unwanted items on
eBay and give them a check. The comic book business averages 55% gross
margin and the eBay service itself averages about 34% gross margin, but
the two lines of business help generate more foot traffic from a
larger, more diverse group to the store, maximizing our investment in

"I am impressed
with the knowledge that Zaldiva’s management team has regarding the
comic space. Many consolidation plays lack a team that has knowledge
and passion in the space that they approach," stated Mr. Steele. Steele
went on to say, "In their last three quarters, the Company has
delivered 40% to 45% gross margins, and the majority of the posted
losses are non-cash. The strategic plan we have developed shows that at
a $4 million run rate, the Company’s business model could have EBITDA
of approximately 22%. I find that similar businesses in the catalog and
mail order space trade at an average of 17 times EBITDA. If Zaldiva
were to use their public currency to purchase 30 stores, they could be
a company with revenues of $20 million a year with significant market


About Steele Consulting

Steele Consulting is a firm that specializes in helping emerging growth
companies develop strategies for rapid growth and profitability. Robert
Steele, President of Steele Consulting, has successfully raised
millions of dollars in capital and advised private and public companies
in markets as diverse as mobile software, social networking, children’s
toys, business process outsourcing, document imaging, paper
manufacturing, audio technology and musical instrument manufacturing.

About Zaldiva, Inc.

Zaldiva is a distribution system unique to the specialty retail
industry, focusing its product orientation on the comics and
collectibles genre. The company combines a highly visible brick and
mortar location in Ft. Lauderdale, Florida with an e-commerce website
and portal ( which operates in conjunction with a series of ancillary websites and online auctions.

Zaldiva podcasts can be found in the iTunes(TM) store by searching
Zaldiva podcasts. The podcasts are also available on YouTube at .

For Advertising, Sponsorship and Merger opportunities please call 954-938-4133 or visit Zaldiva at

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of
1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are
subject to the safe harbor created by those rules. All statements,
other than statements of fact, included in this release, including,
without limitation, statements regarding potential future plans and
objectives of the Company, are forward-looking statements that involve
risks and uncertainties. There can be no assurance that such statements
will prove to be accurate and actual results and future events could
differ materially from those anticipated in such statements.

CONTACT: Nicole Leigh, 1-954-938-4133

Web Site:

COPYRIGHT 2009 PR Newswire Association LLC
COPYRIGHT 2009 Gale, Cengage Learning


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