Drift Sumi-e is New and Noteworthy (Press Release)

Drift Sumi-e™ (su-me-eh), an inspired fusion of art and driving is welcomed to the App Store as “New and Noteworthy.”



For Immediate Release


February 25, 2010 – San Francisco Bay Area


A unique perspective on the racing genre, mobile game application
Drift Sumi-e earns a “New and Noteworthy” designation as it makes its
debut on the iPhone and iPod Touch platforms. Using the aesthetic of
the Sumi-e (su-me-eh) art form, a user paints his or her brush line
after being presented with a course. As the artist, the user is then
asked to skillfully navigate a drift course, observing drift-specific
rules and techniques. From there, the canvas comes to life, beautifully
materializing before the artist’s eyes.


Sumi-e is an ageless style of brush painting that stresses capturing the essence of the subject.


Drifting is itself an art form, rooted in a driving technique that focuses on finessing a car in a slide.


Objectify brought in Calvin Wan, professional motorsports driver, to
consult on art direction and lend authenticity to course design. Paired
with the U.S. drift scene pioneer was Atrophy Studios, Inc. Atrophy
successfully emulated real-world driving physics, emphasizing proper
drift mechanics to achieve a level of detail yet unseen on the platform.


“We’re in very select company and humbled by the ‘New and
Noteworthy’ mention especially when considering the wealth of great
content that is the App Store,” noted Allister Capati, Founder,
Objectify LLC. “A key element of our mission is to help shine the light
on these two distinct yet beautiful forms of art – Sumi-e and drifting.
With this honor, we are one step closer to helping people discover art
in all its forms.”


For more information, please contact:


Christina Lundberg
Marketing and Communications Manager
Objectify LLC


About Objectify LLC

Based in the San Francisco Bay Area, Objectify is a one-stop
consulting company focused on harnessing the power of technology to
turn raw concepts into reality. Seeking to innovate the mobile and web
application space through its dream projects, Objectify also provides
for-hire services to get your project off the ground through a rich
arrangement of consulting, design and development offerings. More
information can be found at www.objectifyllc.com.


About Calvin Wan Racing

Based in the San Francisco Bay Area, a Hollywood stunt driver and
motorsports professional since 1996, Calvin Wan is an active ambassador
to the world of drifting. More information can be found at


About Atrophy Studios, Inc.

Atrophy Studios, Inc. is an independent developer of games and software
based in San Francisco, California, with experience across a range of
platforms and genres. More information can be found at

Syndicated from The Outhouse – The Greatest Comic Book Website
Posted originally: 2010-02-27 16:41:46

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