In a press release today, Marvel announced that they would be switching to Hachette Book Group for book market distribution.
Though the release also stated that Marvel was extending its direct market distribution deal with Diamond, the loss of Marvel’s business when it comes to bookstores must be detrimental for Diamond. The move comes weeks after a Diamond pricing glitch caused trade paperbacks and hardcovers to be sold for far below value on Amazon.com and Barnes and Noble. There is no evidence that the pricing glitch and the move are related, other than proximity in time.
DC used to use Warner Books Group, which was purchased by Hatchette, for their book market distribution for twenty years before switching away from Hatchette/Warner to Random House in 2007. Hachette is the second largest book distributor in the world.
Here is the Press Release from Marvel:
Marvel Moves Book Market Distribution to Hachette & Extends Direct Market Agreement With Diamond
Marvel is pleased to announce that, effective September 1, 2010, Marvel books will be sold and distributed into the worldwide book market by the Hachette Book Group. Additionally, Marvel is also pleased to announce an agreement with Diamond Comics Distributor to extend its exclusive Direct Market Service Agreement.
“Teaming with Hachette allows us to even more aggressively grow our presence in the book market, exposing new readers to Marvel’s great library of characters and stories. With Hachette’s overwhelming success in the book market, we can’t imagine a better partner as Marvel looks to expand its presence in the book market” said David Gabriel, Marvel Senior Vice President of Sales & Circulation.
Ken Michaels, Hachette COO said "We’re thrilled to be partnering with Marvel. Hachette’s world-class distribution and broad sales reach, combined with Marvel’s outstanding brand and product line, is sure to be a powerful combination.”
Additionally, Marvel will extend its relationship with Diamond, continuing its commitment to comic shops worldwide. Gabriel explained, “Diamond Book Distributors has been very instrumental in the growth of our graphic novel business, nearly tripling our sales in the book market over the last five years, and we thank them for their efforts. The decision to switch book market distributors was a very difficult one but as evidenced by the extension of our Direct Market agreement, our working relationship with Diamond remains very close. We remain extremely appreciative of our Direct Market retailers and continue to grow that vital market.”
About Hachette Book Group:
Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street , Orbit, and Hachette Digital.
HBG also provides a wide range of custom distribution, fulfillment and sales services to third party publishers including Harry N. Abrams, Amazing People Club, Chronicle Books, Filipacchi Publishing, Gildan Media, Guinness World Records, Hachette UK, InnovativeKids, Octopus Books USA, Oxmoor House, Peterson’s, Phaidon Press, and Time Inc. Home Entertainment.
Marvel Entertainment, LLC. is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com
Syndicated from The Outhouse – The Greatest Comic Book Website
Posted originally: 2010-04-12 11:55:28