Marvel truly is the ‘Ultimate’ hype machine. Click the above title and see a full page of an awesome teaser ad from Marvel promoting the new November storyline Ultimatum. “guaranteed to shake the foundation” of the Ultimate Universe, you have to admire the way Marvel gives that non-returnable, non refundable guarantee. Anyway, that said the buildup of this event, this ad is absolute beauty. Check it out and feel the drama just ooze off the ad as if something really bad is going to happen…..to you! Marvel, you get major kudos for this one. Way to go!