November 15, 2011 – Los Angeles, CA – BOOM! Studios’ all-ages imprint KABOOM! announces a special retailer order incentive “First Appearance” cover variant for the first issue of PEANUTS #1, shipping this January. Each issue of the four issue mini-series will feature a different PEANUTS classic character as they first appeared in the comic strip, reproduced directly from Charles Schulz’ original panel art. The first issue will feature Charlie Brown, with Lucy on issue #2, Linus on #3, and Snoopy on issue #4. Issue #1 of the landmark series ships the first week of January, 2012.

Fans interested in obtaining the variant are encouraged to inquire with their retailers for its availability. Find your local comic book shop at This order incentive is only available to retailers via PREVIEWS PLUS #997 and is not featured in the standard Previews catalog. Information regarding this special promotion will also run in DIAMOND DATELINE and DIAMOND DAILY soon so retailers should keep on the lookout.

“We are excited about the reception that PEANUTS #0 has gotten,” said Editor-in-Chief Matt Gagnon, “And this is a great way to celebrate and toss in something cool for the fans. This is going to be a fun, hard-to-find easterEaster egg item for the true blue PEANUTS collectors and for retailers to showcase in their stores.”

PEANUTS #1 is written and drawn by Charles Schulz with additional stories by Vicki Scott, Paige Braddock, Shane Houghton and Matt Whitlock. This title ships in January with a Charles Schulz cover, featuring a price point of $3.99 with a Diamond Code of NOV110837.






















About BOOM! Studios

Founded by Ross Richie, BOOM! Studios ( is 2009 and 2010’s “Best Publisher” and an Eisner and Harvey Award-winner, generating a constellation of bestselling comic books and graphic novels with the industry’s top talent, including Mark Waid’s IRREDEEMABLE, new HELLRAISER comics written by Clive Barker, PLANET OF THE APES, 28 DAYS LATER, and Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?. BOOM!’s all ages imprint KABOOM! publishes Charles Schulz’ PEANUTS, Roger Langridge’s SNARKED, and Scholastic’s WORDGIRL. BOOM!’s lit comix-focused imprint, BOOM! Town, recently won the Eisner Award for its first book, Shannon Wheeler’s I THOUGHT YOU WOULD BE FUNNIER.

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), ZOO YORK (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) WAVERLY (R), and SHARPER IMAGE (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM), and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.



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