HASBRO, INC., AND IDW PUBLISHING TO LAUNCH MAGIC: THE GATHERING COMIC BOOKS

By Jay Katz 13 years ago

[Magic: The Gathering Cover]SAN DIEGO, CA (September 1, 2011) – IDW Publishing and Hasbro, Inc. today announced yet another extension of the companies’ long-term relationship with an all-new comic book series based on the ground-breaking MAGIC: THE GATHERING trading card game (TCG). Under license from Hasbro, Inc., and in collaboration with Wizards of the Coast, IDW will launch a new series entitled MAGIC: THE GATHERING this fall, the first comic series in more than a decade based on the many worlds of the hugely popular game. Adding to the rich stories are exclusive, playable, alternate-art cards for the MAGIC: THE GATHERING TCG, which will only be available through select issues of the IDW comics.

“Magic: The Gathering is an incredibly strong property which spawned a new entertainment category, and there is so much to be done creatively with comics,” says IDW’s Magic editor, Denton J. Tipton. “I’m really looking forward to telling new stories in the many worlds of Magic, which have been near and dear to my heart since the mid-90s.”

IDW Publishing and Hasbro subsidiary, Wizards of the Coast will work closely together to ensure the comics offer another layer of experience for MAGIC: THE GATHERING fans. The initial four-issue miniseries will focus on a unique, new Planeswalker, a powerful mage with the ability to travel between worlds in the Magic Multiverse. Many popular MAGIC: THE GATHERING characters will be featured in the series, as well.

This comic series is written by renowned author and game designer Matt Forbeck (The Lord of the Rings Roleplaying Game, Amortals, The Marvel Encyclopedia), who is joined by talented newcomer, artist Martín Cóccolo. Each comic book will also be collected at intervals into graphic novels. MAGIC: THE GATHERING will be distributed to a wide audience through comic-book outlets, trade bookstores, mass retailers, and digitally through a variety of platforms.

IDW Publishing is Hasbro’s comic book licensee for the TRANSFORMERS and G.I. JOE brands. IDW launched the DUNGEONS & DRAGONS ongoing comic series in 2010, and publishes licensed comic books for many other hugely popular brands, include HBO’s True Blood, The BBC’s Doctor Who, and EA’s Dragon Age.

About Magic: The Gathering
Magic: The Gathering® is the first and most widely played trading card game. Players take on the role of Planeswalkers – powerful mages who battle others for glory, knowledge and conquest. Their weapons include spells, creatures, and artifacts gathered from a vast multiverse of unique fantasy worlds. With over 11,000 different cards available, Magic offers an unrivaled depth of game play with many levels of choice and customization for its players. The cards feature unique illustrations by top fantasy artists inspired by familiar elements of myth and legend. These elements weave together to provide a strategically rich and satisfying game play experience. Whether in the competitive arena or participating in a local Magic event, there is always an opportunity to shine.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The Transformers and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Toho’s Godzilla; and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studios; and is the print publisher for EA Comics.

IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.  
Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc.  All Rights Reserved.

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Jay Katz

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