Marvel’s making sure all comic book stores worldwide are prepared for the biggest launch of the year with theUncanny Avengers Launch Parties on Wednesday, October 10th – all day long! In addition to being the first in line to purchaseUncanny Avengers #1, fans will also be able to receive special items exclusive to these parties!


To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a freeUncanny Avengers Party Kit from Marvel, containing exclusive promotional materials. In order to receive this party kit, every retailer just needs to opt in though Diamond.


“There is no better time than NOW! to get excited for the kick-off title of our new initiative,” said David Gabriel, Marvel Senior Vice-President of Sales. “We’ve taken everything we’ve learned up to this point and are making sure all of our valued retail partners have what they need to get their fans buzzing for this event. Whether it’s advertising, promotional material, multi-tiered ordering incentives or limited edition variant covers, Marvel is committed to making sure that Uncanny Avengers #1 is their highest selling title of the year for comic ships worldwide.”


All retailers who opt into the parties will receive the following as part of theUncanny Avengers Party Kit:

  • Uncanny AvengersPostcards
  • Uncanny Avengers Customizable Flyer
  • Uncanny Avengers Customizable Press Release
  • Uncanny Avengers Backlist Sales
  • Uncanny Avengers Mini Posters
  • Uncanny Avengers Promo Items
  • Uncanny Avengers #1 Personalized Variant
  • Uncanny Avengers Party Lithographs
  • Mass media promotion around the launch ofUncanny Avengers and the associated parties
  • Promotion of parties to Marvel fan base via, Twitter and Facebook
  • An additional discount on in stock trade paperbacks
  • FreeUncanny Avengers Party Tickets
  • FreeUncanny Avengers Pins
  • FreeUncanny Avengers in-store signage and shelf-talkers


And that’s not all! Retailers who opt in forUncanny Avengers Launch Parties will also be eligible to order a Uncanny Avengers #1 Deadpool Call Me Maybe Variant! From red-hot artist Mark Brooks, Deadpool is looking to fill a spot on Rick Remender and John Cassaday’s superstar lineup of heroes….but they don’t seem to be answering his calls. This one of a kind variant will have fans flocking to their stores to grab this must have cover!


Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about theUncanny Avengers Launch Parties.


Each issue of Uncanny Avengers includes a code for a free digital copy on theMarvel Comics app for iOS and Android devicesand in the Marvel Digital Comics Shop. Additionally, each issue ofUncanny Avengers features special augmented reality content available exclusive through theMarvel AR app – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.


An all-new direction! All-new threats! This isUncanny Avengers NOW!


This November, Rick Remender & John Cassaday redefine what it means to be Earth’s Mightiest inUncanny Avengers #1!

For more on Marvel NOW!, please and join the conversation on Twitter using #MarvelNOW.





Art & Cover by JOHN CASSADAY

FOC – 9/3/12, ON-SALE – 10/10/12


To find a comic shop near you, visit www.comicshoplocator.comor call 1-888-comicbook.
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit

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